Account-Specific

ELIZABETH, N.J.--For ShopRite supermarkets, a division of Wakefern Food Corp. here, success in its Partners In Caring program has come not from thinking outside the box, but right on it.

SAN JOSE, Calif. -- The settlement reached late last month between the UFCW Bay Area Coalition of eight union locals and Safeway, Albertson's, and Kroger was officially approved late last week by over 20,000 grocery workers throughout the Bay Area.

MINNEAPOLIS -- In an effort to provide its Internet customers the same convenience brick-and-mortar supermarkets offer with in-store banking, online grocer SimonDelivers.com has embarked on a partnership with Minneapolis-based U.S. Bank to drive new customers to each other's respective businesses.

STAMFORD, Conn. -­ The American Egg Board (AEB) hopes to keep consumer demand for eggs up after Easter, with a new campaign spearheaded by The J. Brown Agency, a promotion marketing agency based here.

PITTSBURGH - Giant Eagle customer and Fresh Express salad enthusiast Janet Devinney was selected as the lucky winner of a 2005 Chrysler PT Cruiser convertible in a Cruise Through Summer promotion that proved to be an ideal way to drive awareness and trial purchases of new Fresh Express fresh fruit products.

PITTSBURGH, Pa., BOISE, Idaho, SALISBURY, N.C. - Supermarket chains Giant Eagle, Food Lion, and Albertsons will anchor three expanded advertising programs in the Pittsburgh, Southern California, and Raleigh-Durham areas with the help of targeted home-delivered print advertising company ADVO, Windsor, Ct.

STILLWATER, Minn. - Supervalu retailer Cub Foods here said it will ramp up its in-store food demonstration capabilities for its East Region in concert with Mass Connections, a Cerritos, Calif.-based retail marketing and consumer-related promotions firm.

HOFFMAN ESTATES, Ill. - FreshLook Marketing Group has begun marketing its brand-specific scanner-based sales information on deli meats and cheeses, with standardized category definitions and retailer-specific geographies.