Circular Features

STAMFORD, Conn. -- Cheese importer Norseland, Inc. here is gearing up to launch its summer retail campaign to persuade customers that "Summertime is Jarlsberg Time!"

HARRISBURG, Pa. -- March Frozen Food Month once again provided strong sales growth in the frozen food department, the National Frozen & Refrigerated Foods Association (NFRA) here said yesterday. Dollar sales were up 4 percent vs. the prior year during the month of March, and units increased 2.4 percent, according Information Resources, Inc. data cited by the trade association.

ST. LOUIS -- Anheuser-Busch here hopes to strike a chord with parents concerned about underage-drinking prevention, through a new TV ad featuring hip-hop artist Nelly that debuts today.

LE MARS, Iowa -- To celebrate the 50th anniversary of an American icon -- the Bomb Pop -- Blue Bunny here is launching a summertime sweepstakes called "Red, White and Win."

Dorothy Lane Market's loyalty program blends high tech with high touch.

DALLAS--Central Market, H-E-B's 7-unit specialty division here, has tweaked its premium Angus beef program by adding all natural product, and touted the fact last week in circulars and newsletters to customers.

GREENWICH, Conn. -- Skoal Long Cut Peach, made by Greenwich, Conn.-based U.S. Smokeless Tobacco, blends premium 100 percent, hand-selected tobacco with the flavor of fresh peaches, for a unique taste in moist smokeless tobacco. The item, the latest in the line, will be available at retail in June. It will be supported by advertising, adult sampling, direct mail, and high-impact point-of-sales materials, as well as print advertising in a full array of men's magazines, and prepack retail displays that will offer adult consumers an introductory $1 off per can. The wholesale price per 1.2-ounce can is $2.91. Long Cut Peach is available only in long-cut form. Skoal also offers smokeless tobaccos in such flavors as Wintergreen, Mint, Cherry, and Spearmint, in fine-cut, long-cut, and pouch forms. Find out more by calling (203) 661-1100.

BOISE -- Against the backdrop of several years devoted to defending potatoes from various anti-carb attacks, the Idaho Potato Commission believes the new USDA food guidance system will help bolster its message that the fiber-rich tuber is part of a balanced diet.