Circular Features

Report: Number of FSI Coupons Exceeds 250 Billion in 2004
NEW YORK -- Coupon use was on the rise in 2004 as 251 billion coupons were distributed within newspaper Free-Standing Inserts (FSIs) -- a 7.7 percent increase compared with 2003, according to the annual Marx FSI Trend Report. The report estimates that more than 850 FSI coupons were issued for every U.S. citizen, with potential per-person savings of nearly $1,000.
VNU Kicks Off Media and Marketing Guide for Super Bowl
NEW YORK -- With Super Bowl XXXIX just days away, several VNU businesses yesterday released a marketing guide based on in-depth analysis of trends related to the big game, combining data from numerous sources including television ratings, advertising expenditures, Internet measurement, album sales, box-office, consumer and lifestyle information, merchandise sales, consumer segmentation and targeting, comprehensive market research, and retail consumer sales for of the event.

PMA Consumer Research Finds Taste Driving Force In Fresh Produce Purchases

NEWARK, Del. -- New research by the Produce Marketing Association that explored what makes consumers decide to buy fresh produce has found that taste remains the top purchase influencer.
Stater Bros. Promotes Patti Brown to Ad Director

COLTON, Calif. -- Patti Brown has been named the new director of advertising for Stater Bros. Markets based here.
Piggly Wiggly Adds Fuel Buys to Rewards, Rolls Out Touch Payments

CHARLESTON, S.C. -- Piggly Wiggly supermarkets in Ladson and Greenwood, S.C. have added fuel to their marketing programs by connecting the IBM controller and POS system inside the stores with the fuel pumps outside.
Tsunami Relief Roundup: ShopRite, Supervalu, Redner's

ShopRite will add a $100,000 donation to money raised at the nearly 200 ShopRite stores during a month long fund-raising effort.
American Egg Board to Launch Post-Easter Campaign

STAMFORD, Conn. - The American Egg Board (AEB) hopes to keep consumer demand for eggs up after Easter, with a new campaign spearheaded by The J. Brown Agency, a promotion marketing agency based here.
Publix to Launch Private Label Hispanic Line

LAKELAND, Fla. - Publix Super Markets here has said it will launch a store-brand line of Hispanic products the first quarter of this year, according to published reports.
NONFOODS: Word of mouth

Oral care is still bursting with lucrative opportunities, but whether the appeal is cosmetics, health or safety, the key is education.
Family Dollar Sees Higher Q1 Sales, Lower Profit

MATTHEWS, N.C. - Discount store chain Family Dollar Stores, Inc. reported a 10.8 percent boost in sales for the first quarter ended Nov. 27, but profit was down 14 percent as consumers shifted toward more lower-margin basic goods, including food.

Report: Number of FSI Coupons Exceeds 250 Billion in 2004

VNU Kicks Off Media and Marketing Guide for Super Bowl

PMA Consumer Research Finds Taste Driving Force In Fresh Produce Purchases

Stater Bros. Promotes Patti Brown to Ad Director

Piggly Wiggly Adds Fuel Buys to Rewards, Rolls Out Touch Payments

Tsunami Relief Roundup: ShopRite, Supervalu, Redner's

American Egg Board to Launch Post-Easter Campaign

Publix to Launch Private Label Hispanic Line

NONFOODS: Word of mouth

Family Dollar Sees Higher Q1 Sales, Lower Profit