Entertainment Tie-ins / Licensing

TROY, Mich. - Safeway Inc. is teaming with coupon book marketer Entertainment Publications, based in Troy, Mich., in what Entertainment calls its first major marketing alliance within the grocery industry.

JACKSONVILLE, Fla. - Winn-Dixie Stores have agreed to purchase enough Jacksonville Jaguars tickets to ensure no home game is blacked out on TV this season, The Associated Press reports.

MINNEAPOLIS - Some 8 million boxes of General Mills's Big G cereals will carry free DVDs in a joint promotion with Columbia Tri-Star Home Entertainment beginning in October.

GLENDALE, Calif. - Consumer food products giant General Mills and entertainment company DreamWorks SKG announced today that the two companies have formed a strategic worldwide promotional partnership.

NEW YORK - The votes are in, and purple is the newest color to join the "M&M's" mix.

NEW YORK - ConAgra plans to revive the "talking tub" pitch for its Parkay spread next month with the help of a motion sensor and voice chip, Reuters reports.

LOS ANGELES - Dr. Pepper/Seven Up Inc. has said it will stop airing a national television commercial called "Captive Audience" that human rights groups say makes light of rape in prison.

MINNEAPOLIS - In an even more bizarre twist on a story reported earlier this week that the president of Rainbow Foods had challenged Cub Foods' president to a wrestling match to resolve a business dispute, Rainbow has now announced it wants to rumble for charity.