Entertainment Tie-ins / Licensing

TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.

Backed by $320 million in box office sales and a legion of worldwide fans, just putting "Harry Potter and the Sorcerer's Stone" into mass release this spring on DVD and VHS would be enough to create a major retail event.