Ethnic Marketing

Larger sizes, improved quality, and innovative varieties are giving new life to the old frankfurter category.

SALISBURY, N.C. - Supermarket chain Food Lion, a subsidiary of Delhaize America, has developed a management training program aimed at new graduates of historically African-American colleges and universities. Food Lion announced the start of the program on Thursday on the campus of Winston-Salem State University in North Carolina.

OAKLAND, Calif. - Albertsons is joining California officials who want to "Get Out the Vote" in diverse neighborhoods in the Bay Area.

New products, line extensions, indulgent ingredients, and packaging innovations are turning the cookie category into even more of a powerhouse.

One man's escape from Cuba was the beginning of an American dream that still sustains his son and grandson.

INDIANAPOLIS - Indianapolis-based Marsh Supermarkets is launching a Hispanic grocery store called Savin*$ Mercado, modeled after the chain's low-cost store, Savin*$, The Indianapolis Star reports.

QUINCY, Mass. - New England supermarket chain Stop & Shop is set to debut a new advertising campaign on Monday, focusing on busy moms striving to meet the demands of everyday life, the Boston Business Journal reports.

TROY, Mich. - For the first time, Kmart Corporation will publish its weekly advertising circular in Spanish throughout the U.S. The company said it aims to reach hundreds of thousands of Spanish-speaking customers who shop Kmart stores.