Ethnic Marketing

BOISE, Idaho - Albertsons Inc. announced today that it has appointed Yakov M.Yarmove as corporate kosher marketing and operations manager, a new position for the national food and drugstore company.

LEEDS, WEST YORKSHIRE, U.K. - Asda has said it plans to launch an own-brand kids food line early next year, just weeks after rival Tesco announced its entry into the burgeoning children's food market, The Financial Times reports.

Expand sales by taking some of the mystery out of one of the world's most important species of fresh fish.

So you've done a few special promotions and added some Hispanic products to your store. Now's the time to create an ethnic merchandising strategy for 365 days a year.

NEW YORK - Albertson's has said it is considering adding a new Hispanic format to its operation of more than 1,600 stores, Brandweek reports.

LOS ANGELES - California's Gov. Gray Davis has signed a law making it a misdemeanor to illegally sell meat or other foods that are falsely represented as meeting Muslim dietary laws, The Associated Press reports.

CHICAGO - Minneapolis-based retailer Cub Foods announced it has begun a new Hispanic marketing program and has selected The San Jose Group (SJG), based in Chicago, as its first-ever Hispanic advertising and marketing agency of record.

NEW YORK - According to the just-released eMarketer report, CPG Online, consumer packaged goods (CPG) companies, which are among the world's leading advertisers in terms of both total budgets and marketing expertise, account for a remarkably small portion of overall internet advertising.