Community-based independent Fishers Foods is launching a new shopper engagement program that ties its loyalty program to community service initiatives and reinforces its “Shop Fresh, Shop Local” message.
E-commerce entrepreneur Michael Amar, former Shop.org executive director Scott Silverman, and former team members from Google and PayPal have launched a new company to help retailers harness the burgeoning worlds of virtual goods and social gaming.
Those pushing for an overhaul of what folks eat are always looking at the perimeter for where the “good stuff” is, but the produce department is heeding cues from center store marketers on how to move merchandise.
Ogres and onions shook up produce aisles, VidaliaOnion.org and even schools this spring and summer in a big way, with nearly 43,000 Vidalia onion fans logging on to play on the revamped VidaliaOnion.org website.
I’m lovin’ it. The clever, right-on-time campaign launched earlier this month by an alliance of carrot growers, otherwise known as “A Bunch of Carrot Farmers,” that is.
