Games/ Contests/ Sweepstakes

Mexican food brand Tornados has launched “Flavor Challenge 2.0,” a Facebook-based promotion in which its 130,000-plus fans can submit flavor ideas in eight categories and vote on their favorites.

In an historic precedent, the marketing program of Wines of Rioja, “Vibrant Rioja,” has formed an educational and promotional partnership with the Pennsylvania Liquor Control Board (PLCB). The area in north central Spain is the first international wine region to team up with the state entity.

Through a Facebook promotion celebrating families and summer fun, El Monterey hopes to engage with enthusiasts of the popular Mexican food brand, which is manufactured by Dinuba, Calif.-based Ruiz Foods.

The Chiquita Frozen Fruit Smoothies brand is inviting consumers to enter its Summer Fruit Fun Smoothie contest on Twitter for the chance to win a backyard patio makeover.

With the Fourth of July nearly here, DCI Cheese Co. has unfurled “Red, White & Blues,” an all-American sweepstakes giving fans of the DCI brand Salemville’s blue-veined cheeses the chance to win a trip for two to Washington worth $2,500.

With the Fourth of July nearly here, DCI Cheese Co. has unfurled “Red, White & Blues,” an all-American sweepstakes giving fans of the DCI brand Salemville’s blue-veined cheeses the chance to win a trip for two to Washington worth $2,500.

This year, Zespri, the world’s largest marketer of kiwifruit, is planning roadshow programs in support The Great Kiwi Adventure sweepstakes, for which it will deploy mobile merchandising teams over the summer in Milwaukee/Madison, Wis.; Minneapolis/St. Paul, Minn.; New York; and northern and Southern California.