Games/ Contests/ Sweepstakes

Whole Foods Market today rolls out its first-ever Cherry Fest, a national celebration of the luscious summer fruit.

To mark the grand opening of its brand-new, 56,000-square-foot Margate, Fla., store — the first in the state under its “fresh and local” prototype — Winn-Dixie, Inc. is hosting a series of seasonal celebrations in June and July that will introduce area shoppers to all that the new location has to offer.

Frozen pizza manufacturer Palermo’s Pizza has introduced “Decision 2K10: Square vs. Slice,” a national campaign to find out how America prefers its pizza to be cut. The humorous campaign includes mobile sampling units to help voters make up their minds. Results will be tallied in early November.

Pathmark’s Multicultural Arts Festival at the South Street Seaport in Manhattan this weekend will offer entertainment from professional community groups representing various cultures.

In celebration of summer, Lubbock, Texas-based independent United Supermarkets, LLC yesterday launched its first-ever “Red Hot Summer Rewards” program.

Since Hershey’s Milk Chocolate bars, Honey Maid Graham Crackers and toasted Kraft Jet-Puffed Marshmallows comprise an unbeatable summertime treat, the Hershey Co. and Kraft Foods have joined forces to help families and friends move S’mores beyond their campfire beginnings as a special snack and activity — or, to coin a phrase, “snacktivity” — to enjoy throughout the season.

Regional independent Brookshire Grocery Co. (BGC) Food & Pharmacy stores will run a “Bonus Bucks” program offering customers a $1 coupon for every $10 spent on selected store brands in a single transaction.

To ignite consumer awareness and generate excitement throughout the 2010 season, Zespri has launched the Great Kiwi Adventure sweepstakes through a comprehensive marketing communications plan that plays up its dedicated growers and regulated growing systems, along with an internationally recognized brand of flavorful, consistently high-quality green and gold Kiwifruit.