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  • Odwalla Moves Beyond ‘Ordinary’ Engagement With Consumers

    Soft drink maker Odwalla plans to celebrate its unusual products and connect more strongly with fans through a “Campaign Against Ordinary,” which rolls out this month with a redesigned Facebook page and a Coachella Music Festival ticket giveaway.

  • Odwalla Moves Beyond ‘Ordinary’ Engagement With Consumers

    Soft drink maker Odwalla plans to celebrate its unusual products and connect more strongly with fans through a “Campaign Against Ordinary,” which rolls out this month with a redesigned Facebook page and a Coachella Music Festival ticket giveaway.

  • Shrek to Scare Up Sales for Vidalia Sweet Onions

    The Vidalia Onion Committee (VOC) has joined forces with DreamWorks Animation, SKG Inc., to promote the original sweet onion in tandem with the release of “Shrek Forever After,” a new film premiering May 21 nationwide in 3D, Imax and other theaters.

  • Eight O’Clock Coffee’s Facebook Page Welcomes ‘Crazy’ Consumers

    Through April 5, Eight O’Clock Coffee’s “Crazy 8’s ChampBEANship” is inviting the well-known coffee brand’s Facebook fans to vote once daily for their favorite Eight O’Clock varieties in competitive-style brackets, starting with eight top-selling coffees.

  • Geissler’s Shopper Wins Northeast Lean Beef Sweepstakes

    Edwina Stefanowich of West Springfield, Mass., a shopper at Geissler’s Supermarkets, has won a free gym membership worth $500 to a fitness center of her choice as part of the Northeast Beef Promotion Initiative’s “Get Lean with Protein” lean-beef sweepstakes, which was funded by the Beef Checkoff Program.

  • Eight O’Clock Coffee’s Facebook Page Welcomes ‘Crazy’ Consumers

    Through April 5, Eight O’Clock Coffee’s “Crazy 8’s ChampBEANship” is inviting the well-known coffee brand’s Facebook fans to vote once daily for their favorite Eight O’Clock varieties in competitive-style brackets, starting with eight top-selling coffees.

  • Geissler’s Shopper Wins Northeast Lean Beef Sweepstakes

    Edwina Stefanowich of West Springfield, Mass., a shopper at Geissler’s Supermarkets, has won a free gym membership worth $500 to a fitness center of her choice as part of the Northeast Beef Promotion Initiative’s “Get Lean with Protein” lean-beef sweepstakes, which was funded by the Beef Checkoff Program.

  • Old London Sweepstakes Aims to Get Consumers Dancing

    Melba toast manufacturer Old London has introduced the “Dance Your Way to Hollywood” sweepstakes to drum up interest an exciting new lifestyle option for health-conscious Americans.
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