Games/ Contests/ Sweepstakes

José Olé, a manufacturer of premium quality frozen Mexican food, will be celebrating its 10th anniversary with “Come Join the Party!” — a multi-faceted promotional and charitable campaign representing the biggest such effort in the company’s history.

Giving a whole new meaning to the definition of “retail theater,” Lund Food Holdings, Inc.’s (LFI) recently remodeled Byerly’s store in Golden Valley, Minn., served as the picture-perfect backdrop for one the most memorable and inspiring April Fools’ Day stunts I’ve heard about in ages.

Debuting this month, AC Golden Brewing Co.’s Colorado Native beer is making use of state-of-the-art mobile marketing, thanks to SnapTags, to create a real connection with consumers.

Near East, the top brand of couscous and other specialty side dishes in the United States, is helping busy home cooks to add spice to daily meals via a new interactive online community at www.AroundtheWorldin5.com.

Through May 15, shoppers have the opportunity to enter the President Cheese Party 2010 Sweepstakes at retail supermarkets nationwide and online at www.presidentcheese.com/cheeseparty.

Since friendship is one of the great joys of life, Gain has introduced a campaign featuring celebrity buddies Melissa Joan Hart and Soleil Moon Frye

Regional independent Raley’s this week launched “Raley’s Reach,” a program that empowers the communities the grocer serves to determine the recipients of five $7,500 grants this spring.

To launch its new Pemmican Web site in memorable fashion, Marfood USA, Inc. is giving away a free bag of Pemmican Beef Jerky every minute of the day.