Games/ Contests/ Sweepstakes

Pomegranate, a unique gourmet kosher supermarket in Brooklyn, N.Y., is celebrating its first birthday this month with special events, promotions, gifts, tastings and a grand-prize giveaway.

Pringles wants to hear the echo of crunching chips online. The chip brand has launched a sweepstakes called “100 Ways to Enjoy Pringles,” which encourages consumers to share how they eat their Pringles and promotes new 100-chip canisters.

To mark the Aug. 16 premiere of the third season of AMC’s award-winning television show, “Mad Men,” the network is launching three viral marketing and social media applications sponsored by Eight O’Clock Coffee: “Mad Men Yourself,” a new online avatar creator featuring artwork by New York-based illustrator and designer Dyna Moe; “Which MadMan Are You?,” a quiz game that identifies which character consumers most resemble; and “Mad Men eCards” featuring the show’s most popular characters.

Nature’s Own, a brand of Thomasville, Ga.-based Flowers Foods, rolled out its “Ultimate Family Reunion Sweepstakes” yesterday online at Naturesownreunion.com and in stores.

Mars Snackfood US will bring its Real Chocolate Relief Act™ to a city that American consumers deem most deserving of a chocolate break. Through Aug. 31, 2009, visitors over the age of 13 can log onto RealChocolate.com and select one of almost 350 U.S. cities to receive a Free Chocolate Friday™.

The Dole Food Co. has launched a campaign to connect with Hispanic consumers in Los Angeles through public entertainment events, and cash and juice prizes. The company said it could be expanded into other markets.

Amstel® Light has rolled out its summer “Unlock the Taste of Amstel’s Amsterdam” program to retail outlets throughout the United States. The promotion includes a national under-the-cap (unique-code) sweepstakes offering consumers the chance to win a grand prize trip to Amsterdam or one of 10 second-prize Amsterdammer bicycles.

Upromise, Sallie Mae’s college savings program, is providing parents and college students with some new resources this back-to-school season, at its Web site, Upromise.com/backtoschool. Upromise enables consumers to save money on school supplies, clothing and college dorm essentials when shopping online at more than 650 retailers, and to earn money back (1 percent to 25 percent on eligible purchases) for higher education.