Games/ Contests/ Sweepstakes

Kroger customer Kathy Coons of Harpster, Ohio, was chosen as the winner of the National Cattlemen’s Beef Association’s first “Free Groceries for a Year” veal consumer sweepstakes. Coons received $5,000 in Kroger gift cards at a special celebration last week in honor of her online entry on VealMadeEasy.com. The promotion, which ran from Jan. 26 though April 30 and resulted in over 350,000 entries received nationwide, is one of several key marketing efforts launched this year to entice home cooks to prepare veal in their kitchens.

C&K Markets, owner and operator of Ray’s Food Place and ShopSmart Foods Warehouse, has enhanced its online presence for each of its banners, with added functionality and content.

To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users.

Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage.

Brookshire’s Food & Pharmacy is promoting its Brookshire’s Best Angus Beef in the “Summer Backyard Barbecue Giveaway,” for which one customer will win a $10,000 backyard makeover grand prize package that includes a year’s supply of beef.

In celebration of summer, Jones Soda Co. has not only come up with a new flavor, reportedly created by the Seattle-based company’s “mixologist” after an accidental lab spill, but has launched an online contest for consumers to guess which four classic Jones flavors, existing or retired, make up the mystery mixture.

HEB Grocery Stores teamed up with Idaho® potatoes and Paul Prudhomme’s Magic Seasoning Blends® for a recent promotion that made its produce sales shoot up.

To promote the expansion of its product lineup, Kroger’s exclusive Comforts brand of baby and toddler items is inviting parents to enter a contest for the chance to win a $10,000 scholarship for their little one’s college fund.