Media Advertising

NEW YORK -- In 2004 the average face value of coupons distributed within newspaper free-standing inserts (FSIs) reached beyond the $1 mark for the first time, according to the Marx Promotion Intelligence 2004 FSI Trend Report, recently released here.

LOS ANGELES -- On Friday Wal-Mart Stores, Inc. will become one of the first retailers in the country to target Asian Pacific Americans with an advertising campaign in their native languages.

LOS ANGELES -- On Friday Wal-Mart Stores, Inc. will become one of the first retailers in the country to target Asian Pacific Americans with an advertising campaign in their native languages.

STILLWATER, Minn. -- In an effort to boost its profile in the competitive Twin Cities market, Cub Foods here is launching a new image ad campaign with the tag line, "Cub. The Store Next Door."

STILLWATER, Minn. -- In an effort to boost its profile in the competitive Twin Cities market, Cub Foods here is launching a new image ad campaign with the tag line, "Cub. The Store Next Door."

NORWALK, Conn.-- Leading spirits, beer and wine company Diageo here joined parent activists and lawmakers yesterday to raise awareness about the dangers of underage drinking during the traditional season of spring break, prom and graduation.

NEW YORK -- The men's market is expected to grow to $6.7 trillion by 2009 -- 25 percent higher than 2004 figures, according to The U.S. Men's Market, a new study by market research firm Packaged Facts. Of this group, men in the 25 to 49-year-old age group were responsible for 55.8 percent of the buying power in the men's market.

NEW YORK -- The men's market is expected to grow to $6.7 trillion by 2009 -- 25 percent higher than 2004 figures, according to The U.S. Men's Market, a new study by market research firm Packaged Facts. Of this group, men in the 25 to 49-year-old age group were responsible for 55.8 percent of the buying power in the men's market.