Media Advertising

NEW YORK -- With Super Bowl XXXIX just days away, several VNU businesses yesterday released a marketing guide based on in-depth analysis of trends related to the big game, combining data from numerous sources including television ratings, advertising expenditures, Internet measurement, album sales, box-office, consumer and lifestyle information, merchandise sales, consumer segmentation and targeting, comprehensive market research, and retail consumer sales for of the event.

NEW YORK -- The Grain Foods Foundation yesterday launched a multimillion-dollar public education campaign to highlight the beneficial role that grain products, particularly bread, play in a healthy, balanced diet. The campaign, launched here and Washington, D.C., is the foundation's first effort to publicize the nutritional benefits of breads and grains.

COLTON, Calif. -- Patti Brown has been named the new director of advertising for Stater Bros. Markets based here.

BENTONVILLE, Ark. -- In full-page ads published in more than 100 newspapers across the country, Wal-Mart c.e.o. H. Lee Scott said yesterday it was time for the public to hear the "unfiltered truth" about Wal-Mart, and time for the company to stand up on behalf of a workforce that includes 1.2 million Americans.

NORTHFIELD, IL. -- Kraft Foods has embarked on a new initiative to increase the visibility among both adults and children of many of the more nutritious products in the company's portfolio. Using nutrition criteria derived from the newly-released 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food & Drug Administration, National Academy of Sciences and other public health authorities, Kraft will:

NEW YORK -- In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox's upcoming film, "Because of Winn-Dixie," with a new effort designed to reward those who fill shopping baskets ever higher.

WASHINGTON ¿ The Center for Science in the Public Interest has released new Guidelines for Responsible Food Marketing to Children, which it will call on food manufacturers, broadcasters, restaurants, movie studios, and others to adopt.

STAMFORD, Conn. -­ The American Egg Board (AEB) hopes to keep consumer demand for eggs up after Easter, with a new campaign spearheaded by The J. Brown Agency, a promotion marketing agency based here.