Media Advertising

MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.

ELIZABETH, N.J. ¿ Shop-Rite has contracted with PRN, a San Francisco-based provider of in-store media solutions, to install an in-store television network at checkout lanes in more than 140 ShopRite stores located throughout the New York City and Philadelphia markets.

PITTSBURGH, Pa., BOISE, Idaho, SALISBURY, N.C. - Supermarket chains Giant Eagle, Food Lion, and Albertsons will anchor three expanded advertising programs in the Pittsburgh, Southern California, and Raleigh-Durham areas with the help of targeted home-delivered print advertising company ADVO, Windsor, Ct.

OAKLAND, Calif. - TransFair USA, an independent, third-party certifier of Fair Trade products, Friday kicked off its first annual Fair Trade Month celebration, a month-long event that includes participation by hundreds of supermarkets.

CINCINNATI -- The Kroger Co. will debut a new credit card Sunday, Oct. 3, 2004, that combines a conventional charge card with purchase rewards and frequent shoppers' benefits to card holders.

With an expertly run specialty cheese section, any retailer can find itself with a major slice of this rapidly fermenting category.

SAN FRANCISCO - The Justice Department's decision not to challenge a February ruling that overturned the Bush administration's ban on hemp-derived foods has opened a way for such products to gain popularity in the United States, said industry observers.

WOOSTER, Ohio - K-VA-T Food Stores, Giant Eagle, Buehler Food Markets, Ukrop's Super Markets, and Ray's Food Place are where the beef is -- the Certified Angus Beef, that is.