Media Advertising

INDIANAPOLIS - A new line of bacon and smoked sausage products linked to basketball legend Oscar (The Big O) Robertson will launch in Marsh Supermarkets this weekend. The items join several locally produced products sold exclusively by the Indianapolis-based retailer.

NEW YORK - California public interest group BanTransFats.com, Inc. has filed suit in San Francisco federal court against McDonald's, alleging that the Oak Brook, Ill.-based fast-food giant's broken 2002 promise to reduce trans fatty acids (TFAs) in its meals amounts to false advertising.

ATLANTA - Look for some new ad campaigns in different media at Coca-Cola Co. now that the world's largest soft drink company has named Chuck Fruit chief marketing officer, succeeding Daniel Palumbo, who has left the company to pursue other interests.

WASHINGTON - The Federal Trade Commission said yesterday that the government isn't planning to ban junk food advertising targeting children, according to the Washington Times.

New York - General, rather than ethnic-specific, product appeal is the key to growth in the ethnic cosmetics and beauty care market, according to a new report from market research publisher Packaged Facts, "The U.S. Market for Ethnic Cosmetics, Hair Care, and Beauty Products."

As consumers go grill crazy in rising numbers, meats are set to sizzle this summer.

WASHINGTON, D.C. and NEWARK, Del. - The United Fresh Fruit & Vegetable Association (United) and the Produce Marketing Association (PMA) announced today that the two associations will work together, in concert with other produce industry stakeholders, to develop a produce industry food safety initiative that best serves the needs of the industry and the government.

TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.