Media Advertising

Almost two dozen new face care products will leave consumers aglow this fall.

DALLAS -- A request for supplies to the news media in late June by the North Texas Food Bank here helped the agency bring more than 3.3 million pounds of food into its warehouse in July.

PURCHASE, N.Y. -- The soft drink aisles of supermarkets across America will be buzzing with activity tomorrow when Pepsi-Cola North America here launches Pepsi Vanilla, billed as "the great taste of Pepsi with a splash of Vanilla," and the company's answer to Vanilla Coke.

MADISON, Wis. -- Kitchens across America will be filled with the delectable scent of homemade pizza on Friday nights this fall as a result of a major joint promotion between Wisconsin cheese, Fleischmann's Yeast, Jimmy Dean sausage, and Pillsbury flour.

SAN ANTONIO, Texas -- The USA Rice Federation awarded the H.E. Butt Grocery Co. its Rice Retailer of the Year Award at the recent 104th Rice Millers' Association Convention in Lake Buena Vista, Fla.

SCHAUMBURG, Ill. and SUNNYVALE, Calif. - ACNielsen and Yahoo! today announced the launch of Yahoo! Consumer Direct, Powered by ACNielsen, a new service that enables consumer packaged goods companies to reach consumers more effectively online and directly measure the offline sales impact of such efforts.

SACRAMENTO, Calif. -- In an effort to help consumers easily identify products grown in the Golden State, Safeway/Vons is the first major retailer to offer "California Grown" product information statewide, featuring the voluntary marketing program's signage in each of its 531 supermarkets.

Manufacturers strive to meet the diverse needs of value, premium, and natural hair care customers.