Media Advertising

Wal-Mart Seeks To `Set Record Straight' in California
BRISBANE, Calif. -- In an unprecedented effort to communicate the facts about its business and employment practices, Wal-Mart Stores, Inc. yesterday delivered an open letter to the citizens of California.
Annual Summer Beef Promotion Meets Halfway Mark With Momentum
DENVER - In the year that marks the burger's 100th anniversary, the Beef Checkoff Program's 2004 Summer Grilling promotion effort will continue to sizzle through Labor Day with extensive radio advertising and value-added promotions, point-of-sale materials, national promotional partnerships, and public relations initiatives, said officials involved with the program.

3-A-Day Dairy Weight-loss Plan to Be Launched

NEW YORK ¿ The National Dairy Council has teamed with WebMD Weight Loss Clinic to sponsor a new weight-loss program that touts eating three daily servings of dairy products as part of a reduced-calorie diet.
FreshDirect Launches Consumer, B-to-B Marketing Push

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.
Wisconsin Milk Marketing Board Readies Fall Promotions

MADISON, Wis. ¿ The Wisconsin Milk Marketing Board, based here, is looking to boost cheese consumption and sales this fall with a pair of heavily marketed promotions.
Pittsburgh's Shop 'n Save Gets Head Start on Weekly Promos

NEW STANTON, Pa. - Intent on besting its competitors with a more timely weekly sales strategy, Supervalu's Shop 'n Save ad group based here is breaking with tradition by debuting its featured specials on Saturdays instead of Sundays.
ON THE MOVE: HIT Entertainment Hires New Director of Retail Development, Promotions, and Broadcast Relations

NEW YORK and DALLAS - Jean Lemmey has been appointed director of retail development, promotions, and broadcast relations for HIT Entertainment, an integrated global studio that owns rights to well-known children's media properties including Barney, Thomas & Friends, and Bob the Builder.
Sheetz Ads Follow Reports of Third Salmonella Strain Linked to Outbreak

PITTSBURGH ¿ On the heels of reports that Pennsylvania health department officials suspect that a third, rare strain of salmonella bacteria may be linked to tomatoes served at Sheetz convenience stores, the Altoona, Pa.-based chain ran full-page advertisements in the Sunday editions of leading daily newspapers in its core Pittsburgh market.
USDA, Michigan State University Join Forces to Promote Food Thermometer Use

WASHINGTON - The U.S. Department of Agriculture and the state of Michigan are joining forces to promote food thermometer usage to prevent foodborne illness when preparing meat and poultry, with an innovative campaign called "Is it DONE yet?"
GROCERY: Touchdown!

An extra week of Super Bowl merchandising gives retailers the chance to score extra sales.

Wal-Mart Seeks To `Set Record Straight' in California

Annual Summer Beef Promotion Meets Halfway Mark With Momentum

3-A-Day Dairy Weight-loss Plan to Be Launched

FreshDirect Launches Consumer, B-to-B Marketing Push

Wisconsin Milk Marketing Board Readies Fall Promotions

Pittsburgh's Shop 'n Save Gets Head Start on Weekly Promos

ON THE MOVE: HIT Entertainment Hires New Director of Retail Development, Promotions, and Broadcast Relations

Sheetz Ads Follow Reports of Third Salmonella Strain Linked to Outbreak

USDA, Michigan State University Join Forces to Promote Food Thermometer Use

GROCERY: Touchdown!