Media Advertising

NEW YORK - The Grain Foods Foundation, whose goal is "to [advance] the public's understanding of the beneficial role grain-based foods play in the human diet" in a low-carb-crazy world, will launch its multiyear "Grains for LIFE" campaign here and in Washington, D.C. on Feb. 1, 2005.

MILWAUKEE - Sue Behrens, a produce category manager at Roundy's, based here, was the grand prize winner of the Idaho Potato Commission's "Gilligan's Island" trivia contest, which the commodity board hosted at its booth at the Produce Marketing Association's convention in Anaheim, Calif. in October.

WOODBURY, N.Y. - Weight Watchers International will reprise its Pick of the Season campaign in 2005, and is inviting produce suppliers to recommend participants.

WASHINGTON - The Meat and Poultry Communications Alliance, a coalition of three industry organizations, has launched a new Web site to offer consumers and the news media quick and easy meat and poultry nutrition information.

Weekly seafood advertisements can drive seafood sales.

ATLANTA - Regional grocer Publix gave its employees here the day off on Thanksgiving, in a move analysts see as helping the grocer to differentiate itself.

PLEASANTON, Calif. - Safeway Inc. said yesterday it had raised more than $4.8 million for the Safeway Foundation's U.S. campaign to support breast cancer research and awareness, during a store-based fundraising and awareness effort in October.

SAN ANTONIO - H-E-B Grocery Co. and Southwest Airlines joined forces yesterday to celebrate H-E-B's 100th anniversary by delivering the largest food bank donation ever made in a single day.