Media Advertising

MINNEAPOLIS - In an even more bizarre twist on a story reported earlier this week that the president of Rainbow Foods had challenged Cub Foods' president to a wrestling match to resolve a business dispute, Rainbow has now announced it wants to rumble for charity.

MINNEAPOLIS - Cub Foods on Monday said it has filed a lawsuit against Rainbow Foods, its parent company Fleming, and H.Brooks, a produce distributor, alleging that for more than a year, Rainbow has engaged in an ongoing scheme to steal Cub's Sunday newspaper advertisement prior to their publication.

PURCHASE, New York - Just in time for summer, Pepsi-Cola has said it will launch a bright blue cola called Pepsi Blue to boost sluggish cola sales, Reuters reports.

JACKSONVILLE, Fla. - Winn-Dixie Stores Inc. today announced four new directors in its restructured marketing department: Joanne Gage, Larry Beck, Judy L. Holland, and John Opasinski.

DETROIT - Kmart Corp. on Monday announced that it has hired Creative Artists Agency to provide entertainment-related marketing, The Associated Press reports.

SHEBOYGAN, Wis. - Fresh Brands Inc., home to Piggly Wiggly and Dicks Supermarkets, has created a marketing alliance with Fresh Ideas, LLC, a new advertising, printing services, media buying and public relations agency.

AUSTIN, Texas - Whole Foods Market will receive a Regional Excellence award from the United Nations Environment Programme (UNEP), The WILD Foundation and the host sponsor Animal Planet for its 2001 "Fish for Our Future" educational awareness campaign.

BERLIN - Wal-Mart announced has begun implementing a new round of discounts at its German stores in its latest attempt to attract shoppers in a market where it has yet to turn a profit, The Associated Press reports.