TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.
CHICAGO - Susan D. Wellington, head of Gatorade's U.S. operations, is leaving just six months after PepsiCo Inc. acquired the brand's owner, Quaker Oats Co., the Chicago Tribune reports.
BOSTON - Bread & Circus Whole Foods Market, the nation's largest retailer of natural and organic foods, is launching a new advertising campaign to support its store expansion in the northeast.
NEW YORK - Internet industry executives said on Tuesday they expect online advertising spending to bounce back next year after a forecast 11 percent drop in 2001, only if companies work hard to win ads, Reuters reports.
NEW YORK - Philip Morris Cos. announced Thursday that it will seek shareholder approval in April to change its name to Altria Group Inc. in order to distinguish the company from its tobacco business, Dow Jones reported.
Winn-Dixie Stores Inc. on Wednesday announced sales and results of operations for its first quarter of fiscal 2002. Earnings for the 12 weeks ended September 19, 2001 were $22.4 million, an increase of $13.0 million or 138.1% when compared with the same quarter last year.
JACKSONVILLE, Fla., Sept. 24 /PRNewswire/ -- Jacksonville, Fla.-based Winn-Dixie Stores, Inc. (NYSE: WIN - news) willrollout a multi-million dollar ad campaign in 14 states to communicate a new ``Real Deal'' brand position.
Despite recast projections from numerous research organizations, thenew Online Advertising Report forecasts that online advertisingspending is holding its own and will continue to grow steadilyover the next several years.
