Target Media Effectively with These 5 StrategiesImproved targeting has moved from “nice to have” to “must have” Albertsons Introduces Data-Driven Media PlatformProprietary shopper info to drive CPG sales across grocer’s stores Grocer's Mobile Game Lets Users Farm for Real Food GrubMarket FarmBox offers points redeemable for food discounts Boxed Becomes Acquisition Target for Kroger, Others: Report Costco, Target, Aldi may also be potential suitors 4 Ways for Grocers to Create Successful Pop-Up Shops Going beyond the aisle can establish strong connection with consumers Why Do Shoppers Use Grocers' Apps? PG research with Field Agent discovers "whys" behind app usage, drivers to encourage more use Perfected Personalization Is Predicated on Planning 1st in article series on 5 disciplines needed for successful strategy Destinations, Tech, Convenience Spur Customer Loyalty: Survey Interactions asked 1,500+ consumers to weigh in on shopping experience Food Lion’s Personalized Rewards Come to Greensboro, NC Program may be offered chain-wide Exploring Mobile Platform Doesn't End With an App Webinar delves into what makes a successful strategy First Previous 10 11 12 13 14 Next Last
