Mobile Marketing

MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.