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Mobile Marketing

  • Cape Cod Store Links Frequent Shopper Rewards to Cell Phones

    SOUTH DENNIS, Mass. -- Ring Bros. Marketplace here will provide its customers with frequent shopper rewards linked to their cell phones, through the program Mobile Rewards from Boston-based MobileLime.

  • Epicurious.com, Juice Wireless Launch Digital Menu Messaging

    NEW YORK -- Food and recipe Web site Epicurious.com, in collaboration with Juice Wireless, a creator of consumer-friendly mobile applications, has launched Epi to Go 2.0, which gives busy consumers the ability to send recipes and complete shopping lists directly to Web-enabled mobile devices. The user may retrieve the message while shopping in the supermarket.

  • Coca-Cola NA Launches Largest Ever Rewards Program

    ATLANTA -- Coca-Cola North America yesterday launched My Coke Rewards, a multi-year, online driven, mega-rewards program across all Coca-Cola brands.

  • 'Desperate Housewives' Headline 7Up's 'Supermarket Showdown' Campaign

    PLANO, Texas -- 7UP here, hosted an exclusive premiere party in Los Angeles to launch new Cherry and Island Fruit flavors, and premiere a new star-studded advertising campaign. With a supermarket stock boy in tow, Marcia Cross and Nicollette Sheridan, stars of the hit TV show, "Desperate Housewives," were on hand to offer a sneak peek at the new 7UP PLUS commercial.

  • Allrecipes.com and AvantGo Offer Wireless Food, Recipes

    SEATTLE-- Allrecipes.com, an online recipe portal for home cooks, announced a mobile version of its Web site on AvantGo, a large mobile Internet service.

  • Multichain Produce Cross-Promotion Music to Shoppers' Ears

    REEDLEY, Calif. -- A&P, Safeway/Vons, Food City, Cub Foods, Hannaford; and Kroger and several of its subsidiaries are participating in a unique promotion from the California Tree Fruit Agreement here and Fresh Express, in which shoppers can download music from iTunes Music Store for free.

  • Splenda Launches Mobile Marketing Tour to Educate Hispanic Consumers

    FORT WASHINGTON, Pa. -- McNeil Nutritionals, LLC, a Johnson & Johnson company and the maker of Splenda No Calorie Sweetener, has launched a comprehensive marketing effort to help educate U.S. Hispanic families on its Splenda retail products. The campaign includes a mobile marketing tour that will make stops at supermarkets and other locations throughout the summer.

  • Blue Bunny Celebrates as Bomb Pop Turns 50

    LE MARS, Iowa -- To celebrate the 50th anniversary of an American icon -- the Bomb Pop -- Blue Bunny here is launching a summertime sweepstakes called "Red, White and Win."
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