Private Label

MINNEAPOLIS -- As consumer demand for organic product grows, Target and SuperTarget stores are hearing the call, and loading up with new private label organics.

SALISBURY, N.C. -- Just in time for football tailgating and holiday parties, Food Lion is introducing a new line of private brand potato chips that, in response to customer feedback, contains no trans fat and no preservatives.

SALISBURY, N.C. -- Just in time for football tailgating and holiday parties, Food Lion is introducing a new line of private brand potato chips that, in response to customer feedback, contains no trans fat and no preservatives.

SALISBURY, N.C. -- Just in time for football tailgating and holiday parties, Food Lion is introducing a new line of private brand potato chips that, in response to customer feedback, contains no trans fat and no preservatives.

JACKSONVILLE, Fla. - In a bid to better serve shoppers who adhere to strict kosher dietary laws, Winn-Dixie Stores, Inc. said yesterday it has reached an agreement with Star-K Certification, Inc. to ensure the chain's private-label kosher products adhere to Jewish dietary laws.

BENTONVILLE, Ark. - Wal-Mart is reportedly rolling out private label organic milk in its stores. The milk, sold under the chain's well-known Great Value label, is produced by Boulder, Colo.-based Aurora Organic Dairy.

BENTONVILLE, Ark. -- Wal-Mart's bid to upscale itself continues apace. The company said yesterday it has engaged celebrity lifestyle and design expert Colin Cowie for its first celebrity home line, the Csquared by Colin Cowie holiday home collection, set to launch exclusively at Wal-Mart in October.

PITTSBURGH -- The cuts keeping coming at Giant Eagle. For the fourth time in less than two years, the chain here yesterday launched a round of major price cuts, this time reducing everyday retail prices on more than 1,000 grocery items by an average of 12 percent.