Private Label

Consumers Still Screaming for Ice Cream, Other Frozen Desserts
The U.S. market for ice cream and related frozen desserts, including frozen yogurt and frozen novelties, grew 2 percent to $25 billion in 2009, in spite of a recession that adversely affected frozen dessert sales, according to “Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition,” a report from New York-based market research publisher Packaged Facts.
PRIVATE LABEL: A&P’s Clear Preference
As part of a comprehensive expansion and overhaul of its own brands (private label) product lines, the Great Atlantic & Pacific Tea Co. (A&P) decided to revamp its existing Preferred Pet product line. To accomplish this, the Montvale, N.J.-based grocer retained strategic branding consultancy CBX.

CONSUMER RESEARCH: What Will Sell in 2010?

The coming year will bring a raft of new consumer packaged goods that Chicago-based global supplier of consumer, product and media intelligence Mintel forecasts will expand on tried-and-true formulas.
Study Reveals Significant Impact on Shopping Patterns Among High-income Consumers

A recent HealthFocus International (HFI) study reveals that cutting costs has expanded into higher-income groups, namely, those with annual incomes upward of $75,000.
Meijer’s New Gold Line Plays Up Products’ Unique Origin

With consumers increasingly more interested in connecting a face with place when it comes to food, Meijer has launched a revamped version of its premium private label Gold brand, which now focuses on singular products offering unique stories.
Mintel: Wine Consumers Trading Down and Out

Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, according to a new survey from Mintel released last week.
Mintel: Wine Consumers Trading Down and Out

Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, according to a new survey from Mintel released last week.
Nutty Flavor, No Nuts

Despite its name, Nutty Oat, the latest hearty variety of Nature’s Pride bread, features no nut allergens, meaning that even people who are allergic to nuts can enjoy it.
IDDBA’s ‘New Value Shopper’ Finds Store Brands Growing Fast

Store brands are growing fast. This is one of the key findings in the Madison, Wis.-based International Dairy-Deli-Bakery Association’s (IDDBA) newest research, “The New Value Shopper.”
Why ‘Millennials’ Are Impulse Shoppers

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, but their needs and values are vastly different from the generation before them, a new report from Information Resources, Inc. (IRI) has found.

Consumers Still Screaming for Ice Cream, Other Frozen Desserts

PRIVATE LABEL: A&P’s Clear Preference

CONSUMER RESEARCH: What Will Sell in 2010?

Study Reveals Significant Impact on Shopping Patterns Among High-income Consumers

Meijer’s New Gold Line Plays Up Products’ Unique Origin

Mintel: Wine Consumers Trading Down and Out

Mintel: Wine Consumers Trading Down and Out

Nutty Flavor, No Nuts

IDDBA’s ‘New Value Shopper’ Finds Store Brands Growing Fast

Why ‘Millennials’ Are Impulse Shoppers