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PRIVATE LABEL: Post-recession, Daymon Foresees “Crucial Role” for Private Brands
There may be glimpses of recovery discernible amid all of the gloom and doom of the recession, but one clear winner of the economic downturn has been private brands, according to Stamford, Conn.-based private brand broker and consumer marketing firm Daymon Worldwide in its new report, “The Maturing U.S. Recession & Implications for Private Brands.”