Private Label

California Certified Organic Farmers (CCOF)-certified grapes and cutting-edge green packaging converge for the first time in CalNaturale Cabernet Sauvignon from California Natural Products (CNP).

New consumer polling data has found that an overwhelming majority of U.S. supermarket shoppers will continue to buy store-brand products even after the recession ends.

For the past several months, we’ve seen sales for U.S. store brands grow at unprecedented rates with annual sales of $85.5 billion, up by $13.6 billion (+19%) vs. just two years ago. (Nielsen Grocery/Drug/Mass including Walmart).

Clif Bar & Co. has added lemon to its CLIF Builder’s™ protein bar product line.

Restraint is the new consumer mantra even as the worst of the recession seems to be over, according to Nielsen CEO David L. Calhoun, one of several speakers on the last day of this year’s World Food Summit held in New York.

Since as a recent OTA/KIWI Magazine study found [[add link here?]], nearly three-quarters of U.S. families are still buying organic products despite the recession, it seems only natural that they’d be on the lookout for bargains whenever possible. Therefore, a recent MamboTrak poll finding that many consumers are now purchasing “healthy” foods more economically dovetails nicely with the results of the OTA/KIWI research, which was carried out independently of the survey.

Fresh & Easy Neighborhood Market plans to open four stores in July, which will be the first Fresh & Easy stores to open in Pasadena, Oxnard and Santa Barbara County, the company reported.

Andres Siefkin’s presentation at the conclusion of the Food Marketing Institute’s (FMI) first annual Private Brand Summit, which ran from June 14 to June 16 at New York’s famed Waldorf-Astoria hotel, aimed to energize attendees as they headed back to their businesses and began rethinking their private brand strategies. From the buzz in the room at the close of his talk, the executive at Stamford, Conn.-based private brand broker Daymon Worldwide achieved his aim -- and then some.