Retailer Campaigns

LOUISVILLE, Ky. - KFC Corp. here is pulling its highly publicized new ad campaign that touted its chicken as being healthy.

WILMINGTON, Del. - The Produce for Better Health Foundation (PBH) and the Produce Marketing Association (PMA) will organize and host a 5 A Day Foodservice Summit on July 23, 2004, immediately prior to the PMA Foodservice Conference, Tours, and Expo in Monterey, Calif.

BENTONVILLE, Ark. - The Sam's Club division of Wal-Mart Stores here is hoping to get a jump start on the Christmas shopping season -- and the competition -- by holding an "open house" in its membership clubs this weekend.

LOS ANGELES - A federal mediator is expected to meet today with leaders of the union representing 70,000 Southern California grocery workers and executives from three supermarket chains in their first talks since the beginning of a month-old strike and lockout, Reuters reports.

ATLANTA - After a successful yearlong test in select markets throughout the nation, Kash 4 Gas will be available in Kroger grocery stores throughout Georgia, including Atlanta, Rome, Macon, and Dalton, among other locations. Kash 4 Gas is a customer loyalty program produced by Dallas, Texas-based Centego Marketing, Inc., in which shoppers earn free gasoline for purchasing specified grocery items.

NEW YORK - NetRatings, provider of Nielsen/NetRatings, and ACNielsen U.S., an operating unit of ACNielsen, a VNU business, have announced the launch of Homescan Online, a new service designed to improve the effectiveness of online marketing for consumer packaged goods marketers and Web publishers.

In the dog-eat-dog world of beer marketing, hometown regionals are brewing up a storm.

COLTON, Calif. - Several West Coast supermarket chains have stepped up to help victims of the Southern California wildfires.