TROY, Mich. - Kmart Corporation on Monday unveiled Urban Direct, a new entertainment and lifestyle newspaper supplement considered a key element of Kmart's multicultural marketing strategy.
NEW YORK - One in four teens now considers vegetarianism "cool," according to a new study from market researchers at Teenage Research Unlimited. To try and counter the trend, beef marketers are gearing up for promotions to renew beef's image with teens, reports Time magazine.
TROY, Mich. - Kmart Corp. has launched a nationwide marketing campaign aimed at redirecting customers from those stores slated to close to the next closest location, Dow Jones Newswires reports.
ELIZABETH, N.J. - Leading retailer-owned cooperative ShopRite has launched a ShopRite for OnePass Miles promotion in a strategic partnership with Continental Airlines.
CINCINNATI - The Kroger Co. is launching a marketing campaign to educate customers about the nutritional benefits of eating more dairy foods. Kroger will feature 3-A-Day messaging, which is part of an ongoing integrated marketing/education program by the American Dairy Association/National Dairy Council.
LONDON - Two of the UK's biggest supermarkets, Tesco and Wal-Mart-owned Asda, have announced price cuts to lure shoppers through their doors, BBC news reports.
ST. LOUIS - Vital Voice, a newspaper that caters to gays and lesbians, is urging its readers to boycott Schnucks, which has refused to stock the paper in its stores, The St. Louis Post-Dispatch reports.
SAN FRANCISCO -- Besieged by Jewish protesters, San Francisco's Rainbow Grocery backed away from a partial boycott of Israeli-made goods Sunday, ending the dispute but leaving many of the demonstrators still seething.
