Retailer Campaigns

PHILADELPHIA - In an effort to organize employees at Norristown, Pa.-based Genuardi's Family Markets, five United Food and Commercial Workers union locals are planning a big campaign over Memorial Day weekend, The Philadelphia Inquirer reports.

MINNEAPOLIS - Cub Foods on Monday said it has filed a lawsuit against Rainbow Foods, its parent company Fleming, and H.Brooks, a produce distributor, alleging that for more than a year, Rainbow has engaged in an ongoing scheme to steal Cub's Sunday newspaper advertisement prior to their publication.

DOBBS FERRY, N.Y. - The Food Emporium, a division of The Great A&P Tea Company, Montvale N.J., has said it will replace the current bonus savings club program with the Gold Points Rewards loyalty program.

LONDON - U.K. supermarket Tesco PLC has signed up U.S. fashion label Cherokee Inc. to sell its casual clothing range through Tesco stores, Dow Jones news service reports.

PURCHASE, New York - Just in time for summer, Pepsi-Cola has said it will launch a bright blue cola called Pepsi Blue to boost sluggish cola sales, Reuters reports.

DETROIT - Kmart Corp. on Monday announced that it has hired Creative Artists Agency to provide entertainment-related marketing, The Associated Press reports.

JACKSONVILLE, Fla. - Winn-Dixie Stores Inc. today announced four new directors in its restructured marketing department: Joanne Gage, Larry Beck, Judy L. Holland, and John Opasinski.

NEW YORK - BrandAid Marketing Corporation today announced the signing of a national in-store marketing agreement with Safeway Inc.