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Sampling

  • Cal. Tree Fruit Launches '90-Day Challenge' In-Store Promo

    REEDLEY, Calif. -- Retailers across the country in June will help their customers beautify themselves from the inside out, with the aid of fresh California peaches, plums and nectarines.

  • Larry's Markets Brings Berries from Field to Shelf the Same Day

    SEATTLE--From Saturday, June 11 through Sunday, June 19, Larry's Market will sell fresh local strawberries picked just hours before. The strawberries, grown in the nearby Puyallup valley, will be picked and trucked immediately to each of Larry's Markets six units.

  • Sweets Expo to Bow in Three Canadian Cities

    TORONTO -- Intev Productions, Inc., on Friday launched Sweets Expo, a three-city consumer candy show that "promises to stimulate and promote the candy business both for the retailer and the supplier by bringing together all constituents in the confectionary industry together under one roof."

  • NONFOODS: Animal instinct

    By matching the right products to its consumer base, Sunflower Market's pet business is no longer in the doghouse.

  • Roundy's to Enroll Managers and Consumers to Frieda's Produce University

    PEWAUKEE, Wisc. -- Wholesaler-retailer Roundy's here will host a one-day "Produce University" in-store educational event for both retail produce executives and consumers, that will focus on specialty product information and sampling, as well as customized POP materials.

  • Splenda Launches Mobile Marketing Tour to Educate Hispanic Consumers

    FORT WASHINGTON, Pa. -- McNeil Nutritionals, LLC, a Johnson & Johnson company and the maker of Splenda No Calorie Sweetener, has launched a comprehensive marketing effort to help educate U.S. Hispanic families on its Splenda retail products. The campaign includes a mobile marketing tour that will make stops at supermarkets and other locations throughout the summer.

  • Ball Park Fires Up 'Free Frank Friday' In-store Consumer Promo

    CHICAGO -- According to the National Hot Dog and Sausage Council, Americans typically consume 7 billion hot dogs between Memorial Day and Labor Day, the equivalent of almost 25 franks to every man, woman, and child.

  • Cheese Fun in the Summertime

    STAMFORD, Conn. -- Cheese importer Norseland, Inc. here is gearing up to launch its summer retail campaign to persuade customers that "Summertime is Jarlsberg Time!"
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