Sampling

FISHERS, N.Y. -- The New York Apple Association in September will roll out a crisp consumer advertising and public relations campaign to promote the 2005 crop.

WASHINGTON -- In a true "dog-eat-dog" contest, New York City and Chicago ran neck and neck for the title of "City Offering the Best Hot Dogs," according to new poll data from the National Hot Dog & Sausage Council (NHDSC).

CHICAGO -- In the same month that Interstate Bakeries Corp.'s Wonder brand has launched its White Bread Fans 100% Whole Grain bread, Sara Lee, based here, yesterday introduced nationwide a similar concept: Soft & Smooth Made With Whole Grain White Bread -- a product that the company describes as looking, smelling, and feeling like white bread, but providing a "good source of whole grains." The idea behind both new breads is to allow consumers who love white bread, particularly kids, to receive the health benefits of whole grains.

NEWARK, Del.-- New consumer research conducted by the Produce Marketing Association indicates that just about half of the primary shoppers for households have a clear understanding of the 2005 Dietary Guidelines.

BOULDER, Colo. -- The Natural Products Expo East/Organic Products Expo-BioFach America, which will hold its 20th anniversary show on Sept. 15 to Sept. 18 at the Washington D.C. Convention Center, is currently registering attendees, who will get the chance to meet with more than 1,100 exhibitors of natural and organic products and ingredients.

AUSTIN, Texas -- Just in time for summer, Whole Foods Market here hoping to help intimidated consumers learn that preparing seafood at home isn't really that hard.

ARLINGTON HEIGHTS, Ill. -- Supervalu retailer Cub Foods' East Region, based here, here achieved impressive sales growth via a multitude of in-store sampling events conducted between November 2004 and April 2005, in conjunction with sampling services firm Mass Connections.

NASHVILLE, Tenn. -- Beginning this week, every run scored by the Nashville Sounds minor league ball club will do more than help win games; they will also help feed hungry children.