Social Media

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.

MONROVIA, Calif. - Trader Joe's, based here, has decided to stop buying grocery bags from Federal Way, Wash.-based Weyerhaeuser, a company that the environmental advocacy group Rainforest Action Network (RAN) calls "the No. 1 destroyer of old-growth forests in North America."

ATLANTA - Look for some new ad campaigns in different media at Coca-Cola Co. now that the world's largest soft drink company has named Chuck Fruit chief marketing officer, succeeding Daniel Palumbo, who has left the company to pursue other interests.

LONDONDERRY, N.H. - In an effort to generate discussion, solicit opinions and gauge what's on the minds of customers, friends, and anyone else who cares to share, Stonyfield Farm this month launched five Web logs, or blogs.

TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.

LOS ANGELES - A federal mediator is expected to meet today with leaders of the union representing 70,000 Southern California grocery workers and executives from three supermarket chains in their first talks since the beginning of a month-old strike and lockout, Reuters reports.

Almost two dozen new face care products will leave consumers aglow this fall.

PURCHASE, N.Y. -- The soft drink aisles of supermarkets across America will be buzzing with activity tomorrow when Pepsi-Cola North America here launches Pepsi Vanilla, billed as "the great taste of Pepsi with a splash of Vanilla," and the company's answer to Vanilla Coke.