Sports Sponsorships

Mars Chocolate North America’s Snickers brand will provide 17 exclusive trips to the Super Bowl through its Go Nuts At The Super Bowl with Snickers Instant Win Game.

Maryland’s Giant Food, LLC and the NFL’s Baltimore Ravens have joined forces to benefit the Maryland Food Bank during the 2010 season, with Giant Food designated as the team’s official supermarket partner.

Roger Federer may be a legend on the tennis courts, but the partnership of the Swiss champion athlete and premium Swiss chocolatier Lindt extends beyond the sport.

The nearly 450 golfers who took part in the Atlantic & Pacific Tea Co.’s 15th Annual Charity Golf Classic, held at Fiddler’s Elbow Country Club in Far Hills, N.J., to benefit the Muscular Dystrophy Association (MDA) on Monday, July 12, 2010, were able raise a record-breaking $425,000 for the organization.

The popular Dallas Cowboys football franchise has teamed up with Miller Brewing and of San Antonio-based ArchPoint Sales to bring fans a line of signature Dallas Cowboys grilling and tailgating products.

Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink that will be available at retail through the end of the summer.

BIC Lighter has signed a multi-year agreement with NASCAR Sprint Cup Series nine-time race winner Kasey Kahne to create a line of licensed lighter wraps in four designs depicting Kahne and his No. 9 Dodge Charger car.

Monogram Food Solutions is bringing to market a premium beef jerky that will pay tribute to late NASCAR racing legend Dale Earnhardt Sr. Produced using whole-muscle strips of lean beef and restaurant-quality seasonings, Intimidator/NASCAR Jerky & Steak Strips are made in Monogram’s unique smokehouses at its Chandler, Minn., plant and packaged just hours later, according to Memphis, Tenn.-based Monogram, which notes that sales of NASCAR-licensed merchandise have topped $2.1 billion across many product categories.