Sports Sponsorships

Monogram Food Solutions is bringing to market a premium beef jerky that will pay tribute to late NASCAR racing legend Dale Earnhardt Sr. Produced using whole-muscle strips of lean beef and restaurant-quality seasonings, Intimidator/NASCAR Jerky & Steak Strips are made in Monogram’s unique smokehouses at its Chandler, Minn., plant and packaged just hours later, according to Memphis, Tenn.-based Monogram, which notes that sales of NASCAR-licensed merchandise have topped $2.1 billion across many product categories.

In a bid to boost consumer awareness of its fresh artichokes, Ocean Mist Farms is drawing attention to the location of its ranches along the Highway 1 corridor in northern California with four 12-foot-high color signs facing both north- and southbound traffic.

Now in its 25th year of supporting Texas nonprofits, the HEB Tournament of Champions has surpassed the $5 million mark in funds raised by 2010’s event.

Blackwell Angus has signed on to become one of the first fresh beef sponsors of the NASCAR Nationwide Series, with the beef brand prominently featured on the hood of Roush Fenway Racing’s No. 6 Ford Mustang, driven by up-and-comer Ricky Stenhouse Jr. The new partnership with the premier racing team will go public on Friday, July 2 at NASCAR’s Daytona race.

This year’s Bi-Lo Charity Classic raised a total of $4,515,236 to aid nonprofit organizations across Georgia, North Carolina, South Carolina and Tennessee that contribute to children’s needs, education and hunger relief.

Hitting store shelves this summer, Wheaties’s special-edition Dale Earnhardt commemorative box honors his legendary career and celebrates his induction into the Hall of Fame.

Ruiz Foods’ Tornados frozen snack line will roll out an on-pack consumer racing promotion featuring the No. 39 Tornados Chevrolet driven by NASCAR Sprint Cup Series driver Ryan Newman.

As baseball season begins, Wholly is sharing the excitement of America’s pastime by stepping up to the plate as the “Official Guacamole, Salsa and Queso partner” of the storied New York Yankees.