Sports Sponsorships

As major autumn and winter professional sports events beckon, the Hass Avocado Board (HAB) has rolled out a game day entertaining marketing campaign encouraging consumers to further incorporate Hass avocados into their game day entertaining.

Winn-Dixie and PGA TOUR have joined forces on a new Nationwide Tour event, the “Winn-Dixie Jacksonville Open,” which will debut in the Jacksonville, Fla., area next October to benefit local charities.

Winn-Dixie Stores, Inc., and NetSpend, a provider of prepaid reloadable debit cards, are offering New Orleans Saints-branded prepaid Visa debit cards to the grocer’s customers in the Greater New Orleans area.

Metro, Inc. and the Ottawa Senators Hockey Club have signed a five-year agreement making the Canadian grocer the team’s exclusive grocery sponsor.

Football season is off and running, and in the countdown to its culminating event, the Super Bowl -- scheduled to take place Feb. 7, 2010, in Miami’s Land Shark Stadium -- a spate of football-related promotions has charged into the grocery aisle. The Beef Checkoff has teamed up once more with center store stalwarts Kraft A.1 and Anheuser-Busch’s Budweiser on an August/September tailgating promotion including money-saving in-store tearpad coupons featuring steak and burger recipes, and a September Sutter Home promotion offering $1 off beef when shoppers buy the wine.

With fall comes football, and more center store categories than ever -- even some of Procter & Gamble’s nonfood divisions -- are cashing in on the excitement generated by the upcoming Super Bowl with high-powered promotions offering money-saving coupons, recipes, health tips, trips to see the Big Game and even, in the case of Frito-Lay brand Doritos’ consumer-created ad contest, which gives winning entries exposure during the telecast of the event, fame and fortune. Meanwhile, retailers like Roundy’s are coming up with such innovative football-themed initiatives as a cereal to mark the Green Bay Packers’ 90th anniversary.

Football season is off and running, and in the countdown to its culminating event, the Super Bowl -- scheduled to take place Feb. 7, 2010, in Miami’s Land Shark Stadium -- a spate of football-related promotions has charged into the grocery aisle.

Roundy’s Supermarkets, Inc. is kicking off a new “Breakfast Blitz” limited-edition breakfast cereal this week to celebrate the esteemed Green Bay Packers 90th anniversary.