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Sports Sponsorships

  • Sunbelt Gets its ‘Kicks’ by Funding Youth Soccer

    Snack and cereal brand Sunbelt® has rolled out a national “Free Kicks” loyalty program, which has the goal of helping families raise money for United States Youth Soccer Association (US Youth Soccer) clubs.

  • Campbell Revamps Chunky™ Soup Line, Advertising

    Campbell Soup Co. is rolling out what it calls the most comprehensive set of enhancements in its Chunky soup line’s 40-year history. The Camden, N.J.-based manufacturer is now offering 23 Chunky soups with both a full serving of vegetables and 100 percent lean meat, while reminding consumers that most of the more than 40 items in the product line provide a good source of protein.

  • MLG, Doritos to Look for New Gamer Talent With Deal

    Major League Gaming has signed a multi-year, seven-figure partnership with Doritos to create a new competitive franchise for the upstart sports league.

  • Get That Game Face on

    Why should football fanatics use any old sun protection when Game Face Performance Sunscreen from Grand Rapids, Mich.-based Agility Sports has them fully covered with not only SPF 30 and UVA/UVB protection, but also a unique built-in bottle opener, allowing on-the-go game attendees to squirt sunscreen out at one end and open a beverage with the other?

  • A-B Backs Responsible Game Day (or Night) Behavior

    Anheuser-Busch has teamed up with consortium of partners to give Pittsburgh Steelers fans the opportunity to serve as spokespeople for responsible behavior at last night’s first pre-season game of the 2009 NFL season in the Steel City.

  • Light up With NASCAR

    BIC Lighter has signed a multi-year agreement with NASCAR Sprint Cup Series nine-time race winner Kasey Kahne to create a line of licensed lighter wraps in four designs depicting Kahne and his No. 9 Dodge Charger car.

  • New Wheaties Formulation in the Works

    Wheaties, known for decades as “The Breakfast of Champions®,” has teamed up with an elite group of sports stars -- Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay and Albert Pujols -- to usher in the newest incarnation of the classic cereal brands.

  • Consumers to Pick City Most in Need of Mars’ Sweet Relief

    Mars Snackfood US will bring its Real Chocolate Relief Act™ to a city that American consumers deem most deserving of a chocolate break. Through Aug. 31, 2009, visitors over the age of 13 can log onto RealChocolate.com and select one of almost 350 U.S. cities to receive a Free Chocolate Friday™.
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