Sports Sponsorships

Monogram Food Solutions is bringing to market a premium beef jerky that will pay tribute to late NASCAR racing legend Dale Earnhardt Sr. Produced using whole-muscle strips of lean beef and restaurant-quality seasonings, Intimidator/NASCAR Jerky & Steak Strips are made in Monogram’s unique smokehouses at its Chandler, Minn., plant and packaged just hours later, according to Memphis, Tenn.-based Monogram, which notes that sales of NASCAR-licensed merchandise have topped $2.1 billion across many product categories.

A celebration is in order for the millions of Americans who say that strawberries are their favorite fruit, and for health-conscious consumers interested in loading up on nutrient-rich superfoods, ’tis the season to enjoy an abundance of strawberries, thanks to ideal growing conditions and more strawberry farmland in California than ever before.

Cub Foods will play host to a Midwest qualifying event this weekend for the 2009 Nathan's Famous Hot Dog-Eating Contest. The 13 contestants included three Cub customers alongside 10 of “some of the nation’s best competitive eaters.” Whoever crams the most hot dogs down in 10 minutes will advance to the Fourth of July International Hot Dog-Eating Contest in Coney Island, NY.

In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy New York that specifically targets men, titled “That Takes Grape Nuts.”

What is a brand? Is it a bottle of shampoo? A bar of soap? Of course, but the word “brand” is applicable to much more than your standard consumer packaged goods definition. Anything has the potential to be a brand: musicians, celebrities, athletes, reporters, and even everyday, ordinary people have the power and potential to become a brand. Granted it’s not easy to be a brand, but you’ll know when you cross that line when there’s public recognition for specific, often unique, and expected characteristics.

With summer on the horizon, Oscar Mayer Lunchables Lunch Combinations has embarked on the cross-country Lunchables Lunch Your Tummy Right Tour, with the aim of inspiring children to be successful in a range of activities.

Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink that will be available at retail through the end of the summer.

Hy-Vee has signed on with the Kansas City Chiefs as the organization’s official grocery partner. The deal enables the West Des Moines, Iowa-based grocer to be branded as an exclusive sponsor of the Chiefs at its Arrowhead Stadium home, as well as in all Missouri and Kansas Hy-Vee locations.