Sports Sponsorships

United Supermarkets will host the 2008 Jacky Pierce Charity Classic golf tournament on Sept. 15 to benefit six Children’s Miracle Network hospitals in the Dallas/Fort Worth area, with Brittany Lang, an LPGA tour pro sponsored by Market Street, United Supermarkets’ specialty store format, as the special guest.

Grocers can run with a new promo to help generate incremental sales this football season, the produce supplier said.

The pro football franchise and local grocer are connecting to kids through one of their favorite things to read: cereal boxes.

Sweetbay Supermarkets will be the first chain to work with the baseball team.

The annual Food City Family Race Night draws thousands of fans and thousands of dollars for local charities.

Food Network star Paula Deen has been named grand marshall of the August 22 Food City 250 NASCAR race at Bristol Motor Speedway in Bristol, Tenn. The event is expected to draw 100,000 race fans.

The construction project will add 100,000 square feet, and will boost production capacity.

Funds raised by stores and shoppers will be used for research at the top medical centers in North America, the chain said.