Sports Sponsorships

Stop & Shop said yesterday that it has raised its target amount of $3.75 million from the 2008 Triple Winner Game, a scratch-card promotion created to fund treatment and possible cures for those with childhood cancer. 2008's game marks the 18th annual Triple Winner Game for the Ahold USA banner.

Major leaguers from the Oakland A's and San Francisco Giants will compete in pre-Father's Day 'grill off'' to raise funds.

More than 40 southeastern Michigan Meijer stores joined together over the weekend to celebrate the Red Wings capturing the Stanley Cup.

Retailer's summerlong campaign will focus on grilling with locally grown foods.

The meat giant embarks on a national campaign to spark consumer interest in grilled chicken.

Heineken USA yesterday launched the first salvos of a planned barrage of summer executions designed to heighten awareness and drive sampling for several brands in its growing portfolio of the nation's leading beer importer.

The A&P banner's event will feature 'Chef Pepin,' activities for kids, and vendor sampling.

In launching this year's Triple Winner Game program to fight childhood cancer, Ahold USA banners Giant Food and Stop & Shop have revealed their intentions to raise funds for the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins University of Medicine in Baltimore and the Memorial Sloan-Kettering Cancer Center in New York, respectively.