Sports Sponsorships

Retailers that approach sports marketing strategically can take the lead -- but they must be willing to open the throttle and accelerate beyond sponsorship rights.

QUINCY, Mass -- The Stop & Shop Supermarket Co. and Giant Food will team up with the Boston Red Sox, the New York Mets, and the Baltimore Orioles to raise money for the Jimmy Fund, Memorial Sloan-Kettering Cancer Center, and the Children's Cancer Foundation to battle pediatric cancer in the 17th annual Triple Winner Game.

SECAUCUS, N.J. -- Leading Hispanic-owned food company Goya Foods here is sponsoring the New York Yankees, a marketing move that reflects the increasing intersection of Hispanic culture and America's favorite pastime.

SECAUCUS, N.J. -- Leading Hispanic-owned food company Goya Foods here is sponsoring the New York Yankees, a marketing move that reflects the increasing intersection of Hispanic culture and America's favorite pastime.

SECAUCUS, N.J. -- Leading Hispanic-owned food company Goya Foods here is sponsoring the New York Yankees, a marketing move that reflects the increasing intersection of Hispanic culture and America's favorite pastime.

GARDEN CITY, N.Y. -- After closing its initial NASCAR sponsorship season with a first place victory in Charlotte, N.C., Hass Avocados from Mexico (M.H.A.I.A.) has renewed its winning sponsorship program for 2007.

IRVINE, Calif. -- Not all the dunking during the March College Basketball National Championship Tournament will take place on the hardwood. Instead, much of the dunking taking place this month will be done by fans digging into guacamole as well as other dips, spread,s and dishes, according to the California Avocado Commission (CAC) here.

MINNEAPOLIS -- Supervalu yesterday said it would continue support of a local Boise, Idaho-based charity originally started by Albertsons, by committing $150,000 to the local United Way's new Born Learning campaign, and agreeing to sponsor the Albertsons Boise Open through 2010.