Sports Sponsorships

Retailers are rolling out barrels of low-carb beers, but will the keg party last?

TUCSON, Ariz. - Four supermarket chains will be honored during this weekend's annual Jerry Lewis Telethon for Muscular Dystrophy for their efforts at raising substantial funds to find a cure for the disease.

CARLISLE, Pa. -- Giant Food Stores here raised $940,000 for area children's hospitals through its annual Children's Miracle Network Golf Tournament, which was held on Monday.

Imports, light products and--thanks to the Atkins diet--low-carb ultra brews are the hot items in the beer case.

Larger sizes, improved quality, and innovative varieties are giving new life to the old frankfurter category.

Scores of manufacturer promotions ensure the checkout lane will be the big winner this Super Bowl season.

JACKSONVILLE, Fla. - Winn-Dixie Stores have agreed to purchase enough Jacksonville Jaguars tickets to ensure no home game is blacked out on TV this season, The Associated Press reports.

NEW YORK - According to the just-released eMarketer report, CPG Online, consumer packaged goods (CPG) companies, which are among the world's leading advertisers in terms of both total budgets and marketing expertise, account for a remarkably small portion of overall internet advertising.