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Sports Sponsorships

  • Price Chopper to Send Items to Troops Through 'KC's Heroes' Program

    KANSAS CITY, Kan. - Price Chopper, a 42-store banner of Associated Wholesale Grocers, is reporting tremendous response to its 'KC's Heroes' program to send "comfort items" items to troops from the Kansas City metro area who are serving in Iraq. As Price Chopper matches all donations item for item, the more than two tons of items so far collected translates to over four tons total.

  • Bashas' to Sponsor NASCAR Race in 2005

    CHANDLER, Ariz. - Bashas' Supermarkets has said it will serve as the title sponsor for the new NASCAR Busch Series race at Phoenix International Raceway (PIR) on April 22, 2005. The new sponsorship agreement will run through 2008.

  • Partying With Miller

    MILWAUKEE - Miller Brewing Co. will host off-premise promotions starting in January for its Miller, Miller Lite, and Fosters brands.

  • Miller to Court More Hispanics With Univision Media Deal

    MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.

  • Safeway Foundation Launches Breast Cancer Campaign

    PLEASANTON, Calif. - Kicking off its annual breast cancer fundraising campaign at its corporate headquarters, Safeway, Inc. plans to raise nearly $4 million during the month of October for a range of breast cancer research and treatment programs in its operating area.

  • Harris Teeter to Sponsor New Basketball Team in Charlotte, N.C.

    CHARLOTTE, N.C. - Harris Teeter, Inc. has unveiled a five-year sponsorship with the Charlotte Bobcats, a new NBA team. The regional grocer, based in Matthews, N.C., was a long-term partner with the Charlotte Hornets, an NBA team that moved to New Orleans in May 2002.

  • Harris Teeter to Cut Ribbon on Two New Stores This Week

    MATHEWS, N.C - Harris Teeter will celebrate two grand openings this week in Concord and Charlotte, N.C.

  • Coca-Cola Names New C.M.O.

    ATLANTA - Look for some new ad campaigns in different media at Coca-Cola Co. now that the world's largest soft drink company has named Chuck Fruit chief marketing officer, succeeding Daniel Palumbo, who has left the company to pursue other interests.
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