Sports Sponsorships

ST. LOUIS -- Shop 'N Save stores here, in partnership with Freschetta pizza (a brand of Minneapolis-based Schwan's Consumer Brands North America, Inc.), is sponsoring the May 25 O'Fallon leg of the Law Enforcement Torch Run (LETR) benefiting Special Olympics Missouri, the biggest grassroots fund-raiser in St. Louis.

BOISE -- Against the backdrop of several years devoted to defending potatoes from various anti-carb attacks, the Idaho Potato Commission believes the new USDA food guidance system will help bolster its message that the fiber-rich tuber is part of a balanced diet.

BOISE, Idaho -- As college basketball fans cheer their teams down the road to the NCAA Finals, Albertsons, The Coca-Cola Company, and Kraft Foods are teaming up to support the development of the athletes of tomorrow.

BOISE, Idaho -- As college basketball fans cheer their teams down the road to the NCAA Finals, Albertsons, The Coca-Cola Company, and Kraft Foods are teaming up to support the development of the athletes of tomorrow.

LAKELAND, Fla. -- Publix Supermarkets in South Florida here will exclusively carry a three-part series of collectible Comic Books sponsored by Gatorade and created in a partnership between Ultimate Sports Entertainment, Inc. and the NBA's Miami HEAT team.

LAKELAND, Fla. -- Publix Supermarkets in South Florida here will exclusively carry a three-part series of collectible Comic Books sponsored by Gatorade and created in a partnership between Ultimate Sports Entertainment, Inc. and the NBA's Miami HEAT team.

SAN ANTONIO -- Roger Clemens, the Houston Texans cheerleaders, and two members of the San Antonio Spurs are among the many colorful Texas icons joining Charles Butt, chairman and c.e.o. of H-E-B Grocery Co., in a new television commercial that promotes the grocery chain's Centennial Celebration.

COLTON, Calif. -- A letter of intent has been entered into by Stater Bros. and its partners, Pepsi, Frito-Lay, Gatorade, and Tropicana, to sponsor the Stater Bros. 300 NASCAR Busch Series race at California Speedway in Fontana, Calif. on Saturday, Feb. 26. The sponsorship agreement will run through 2009.