In-Store Media

NEW YORK - BrandAid Marketing Corporation today announced the signing of a national in-store marketing agreement with Safeway Inc.

LITTLE ROCK, Ark. - Wal-Mart shoppers in Houston might soon be able to bank, get their hair done, buy groceries, and even purchase a car, all in one location.

MINNEAPOLIS - Supervalu Inc. will celebrate the opening of its 1,000th Save-A-Lot store on Thursday, April 4, in Waterbury, Conn.

TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.

QUINCY, Mass./NORTH BRUNSWICK, N.J. - Stop & Shop and Netgrocer, a nationwide online retailer and e-commerce service provider, are partnering to test Netgrocer's "Endless Aisle" program in select stores beginning in March 2002.

QUINCY, and RANDOLPH, Mass. - The Stop & Shop Supermarket Company and Dunkin' Donuts today announced a strategic alliance in which Dunkin' Donuts will open full-service stores in Stop & Shop locations throughout Massachusetts, Connecticut and Rhode Island.

SUWANEE, Ga. - Mrs. Smith's Bakeries, the country's leading frozen dessert company and a business unit of Flowers Foods, has acquired the Gordon's Pies brand of baked fruit pies.

NEW YORK - This year's Store-Specific Merchandising and Marketing Conference -- being held April 10-12 at Disney's Grand Floridian Hotel in Orlando, Fla. -- is entitled, "Connecting with the New Consumer."