Marketing Tactics

In the wake of the terrorist attacks on September 11, the member companies of the Grocery Manufacturers of America (GMA) continue efforts to provide major financial contributions as well as truckloads of food, beverages and other essential needs for the victims of this tragedy.

To date, Giant Food stores in the Baltimore/Washington area and their Super G division stores serving the Delaware valley region have collected over $250,000 for the company's American Heroes Fund.

General Mills (NYSE:GIS - news) today reported record results for its fiscal 2002 first quarter. Sales for the 13 weeks ended Aug. 26, 2001, grew 6 percent to $1.77 billion, fueled by 5 percent growth in the company's worldwide unit volume.

More than 1,750 Safeway stores across the U.S. and Canada have begun a company-wide fundraising campaign to benefit the American Red Cross Disaster Relief Fund.

Jewel-Osco, Midwest Division of Albertson's, Inc. (NYSE: ABS - news), is immediately launching a fundraising effort with the American Red Cross.

ShopRite supermarkets announced today that they have established a fund to benefit families and individuals who have been impacted by the World Trade Center disaster. ShopRite will establish the fund with a contribution of $100,000. All 200 ShopRite stores located throughout New Jersey, New York, Connecticut, Delaware, and Pennsylvania will participate in the effort.

Farmer Jack Supermarkets in metrolitan Detroit, Lansing and Toledo, will accept donations to benefit the American Red Cross Disaster Relief Fund.

NORTH HAVEN, Ct., Sept. 14 /PRNewswire/ -- The Stop & Shop Supermarket Company announced today loaded and delivered two tractor-trailers with food and supplies to New York City for the rescue crews assisting in the emergency disaster relief efforts.