Marketing Tactics

Kmart Rivals Appear to Benefit from BlueLight
Retail giants Kmart Corp., Wal-Mart Stores Inc. and Target Corp. are engaging in a price war prompted by the return of Kmart's famous BlueLight discount campaign. However, Wal-Mart and Target seem to be gaining market share on Kmart due to their retaliatory price cuts.
Shaw's Supermarkets Selects Eversave for Email List Building and Promotional Content
Eversave, an e-marketing infrastructure company best known for building proprietary email lists and powering geographically-targeted Internet promotions, on Thursday announced that is has been selected by Shaw's Supermarkets to manage the company's in-house email database and power geographically-targeted promotions on the Shaw's web site (www.shaws.com).

Supermarket Giants Avoid Damaging Strike

Two of the nation's leading supermarket retailers avoided a potentially crippling strike over the weekend when more than 22,000 employees of Albertson's and Safeway agreed to extend their contracts until midnight Sept. 8.
Duckwall-ALCO Stores Reports Exceptionally Strong August 2001 Sales

Duckwall-ALCO Stores, Inc. (NASDAQ: DUCK - news) today announced that sales for the four weeks ended August 26, 2001 were $30.4 million compared with $28.6 million in the year ago period, anincrease of 6.1 percent.
Utah Lawmaker Wants Labels on Foreign Meat

Aug. 30--A Utah lawmaker wants to restrict or labelforeign meat coming into the state -- a move he saidwould protect consumers.
Kraft Foods Acquires Borden Shelf-Stable Pasta Line

Kraft Foods Inc. (NYSE: KFT - news), a global leader in branded foods and beverages, today announcedthat it has purchased the It's Pasta Anytime! convenient meal business and certain assets from Borden Foods Corporation. The brand was introduced in April 2000, andyear one retail revenues were about $36 million.
Laurel Grocery Co. Continues Expansion into Eastern Ohio, Forms Ad Group

Laurel Grocery Company announced their continued expansion into Eastern Ohio with the agreement from several IGA retailers to form an ad group and be supplied by Laurel.
New eMarketer Report Declares Online Advertising is Alive and Well

Despite recast projections from numerous research organizations, thenew Online Advertising Report forecasts that online advertisingspending is holding its own and will continue to grow steadilyover the next several years.
Kmart Issues Statement in Response to the Target Lawsuit

Kmart has released a statement in response to the Target lawsuit (see "Target to Sue Kmart Over Advertising," Aug. 21). The company remains committed to its 'Dare to Compare' pricing campaign.
ACNielsen and Spectra Launch Consumer Marketing Mix Service

ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling.

Kmart Rivals Appear to Benefit from BlueLight

Shaw's Supermarkets Selects Eversave for Email List Building and Promotional Content

Supermarket Giants Avoid Damaging Strike

Duckwall-ALCO Stores Reports Exceptionally Strong August 2001 Sales

Utah Lawmaker Wants Labels on Foreign Meat

Kraft Foods Acquires Borden Shelf-Stable Pasta Line

Laurel Grocery Co. Continues Expansion into Eastern Ohio, Forms Ad Group

New eMarketer Report Declares Online Advertising is Alive and Well

Kmart Issues Statement in Response to the Target Lawsuit

ACNielsen and Spectra Launch Consumer Marketing Mix Service